sets rich-media test tied to Valentine’s Day promotion

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Most Popular is teaming with Viewpoint, a provider of 3D technology, to test rich-media commercials on e-commerce sites, using a promotion of Godiva Chocolates. Beginning Feb. 8, will feature an interactive rich-media promotion for Godiva Chocolatier on their shopping site using the Viewpoint technology. The new feature allows users to unwrap, zoom up, and take a "virtual bite" of the chocolate as it projects out from the Web site. Oh, and surfers can also purchase online an assortment of the chocolates for their sweetheart.

Copyright February 2001, Crain Communications Inc.

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