MSNBC.com, drugstore.com, NBC in three-way cross-promotional marketing deal

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MSNBC.com, drugstore.com and NBC have created a cross-media, cross-network promotional marketing agreement under which drugstore.com advertising will appear on MSNBC.com, MSNBC cable program and NBC's "Later Today,'' and will include TV, outdoor and online ads. The drugstore.com marketing agreement with MSNBC and NBC will be rolled out during the third and fourth quarters of 1999 and will continue for a year.

Copyright September 1999, Crain Communications Inc.

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