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MSNBC on the Internet breaks new campaign

Published on .

MSNBC on the Internet today launches Breaking News Banners, a Java-based news delivery system that allows for headlines to be updated constantly in banner ads, developed by Quantum Leap, New York. The ads will be used in conjunction with MSNBC on the Internet and MSNBC Cable's six-week, $5 million "Leader in Cable and Internet News" branding campaign that includes Internet, TV, radio, print and outdoor media.

Copyright March 1998, Crain Communications Inc.

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