MSNBC gets personal

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MSNBC on the Internet launched a suite of personalization tools, MSNBC Personal Toolkit, using push technology to deliver customized news. The toolkit has several components: MSNBC Personal Front Page, delivering personalized news on a single Web page; MSNBC Personal Delivery, sending subscribers their own Personal Front Page via e-mail; MSNBC Personal News Offline, an offline reader and screensaver that connects to MSNBC, gets the stories requested and logs off; and MSNBC Personal News Alert, providing instant notification of breaking news.

Copyright April 1997, Crain Communications Inc.

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