on the Internet launches its first significant trade ad effort with a one-day campaign March 24 claiming its top ranking in January's PC Meter Web audience measurement. MSNBC is buying a page in Advertising Age
, Electronic Media
and Interactive Week
and a quarter-page in The New York Times
and The Wall Street Journal
. The ad was created in-house. MSNBC will evaluate results before deciding how to proceed with other ads. MSNBC cited PC Meter data showing it ranked 1 among general Web news services, ahead of CNN, USA Today
, the Times
and the Journal
. MSNBC on the Internet is part of Microsoft Corp.'s and NBC's MSNBC cable/Web venture.
Copyright March 1997, Crain Communications Inc.