MSNBC touts its Net ratings

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MSNBC on the Internet launches its first significant trade ad effort with a one-day campaign March 24 claiming its top ranking in January's PC Meter Web audience measurement. MSNBC is buying a page in Advertising Age, Adweek, Brandweek, Mediaweek, Electronic Media and Interactive Week and a quarter-page in The New York Times and The Wall Street Journal. The ad was created in-house. MSNBC will evaluate results before deciding how to proceed with other ads. MSNBC cited PC Meter data showing it ranked 1 among general Web news services, ahead of CNN, USA Today, the Times and the Journal. MSNBC on the Internet is part of Microsoft Corp.'s and NBC's MSNBC cable/Web venture.

Copyright March 1997, Crain Communications Inc.

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