MSWinteractive rolls out TV testing service

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MSW Group's MSWinteractive (MSWi) has formed a partnership with Digital Marketing Systems, a subsidiary of America Online, to provide advertisers and their agencies with the ability to conduct evaluative and diagnostic TV commercial research online using full screen TV-quality video integrated within the survey process. MSWi's online research delivers the samples through Opinion Place, DMS' online survey and marketing research site (opinionplace.com).

Copyright November 2000, Crain Communications Inc.

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