Visitors can download music, check the current pop charts and get news, including celebrity interviews. Some American MTV content will also become available to a Korean audience.
"Our global music expansion is a smart mix of local and international music content," says Nicholas Butterworth, president and CEO of the MTVi Group. MTV Korea Online is the third launch by asiacontent.com and MTV. The first, mtvasia.com, is an English-language site aimed at Southeast Asian audiences. The second is mtvchinese.com, a Chinese-language site produced in Taipei. Both launched in 1999.
"MTV Korea Online is a music portal site with a vast amount of music content, including more than 300,000 music titles for streaming. It will allow audiences access to all the music information they could ever want, to meet people who share common interests, and to enjoy the unique and creative interactive features that only MTV can offer," says Chung Kee-Ho, CEO of asiacontent.com Korea.
Soon Chul Kim, general manager of MTV in Korea, adds: "The launch of the Web site reflects MTV's commitment to engage with youth, both on air and online. The new site will offer advertisers an interactive medium complementing MTV's Korean programming on m.net, and provide them with an unmatched avenue to reach the 15-34 Korean demographic."
Copyright February 2000, Crain Communications Inc.