In his new role, Mr. Jofre will create consumer-marketing events and develop marketing materials targeted at cable operators and advertisers. His team also works on promoting MTVla.com, the company's Web site.
As creative director, Mr. Jofre worked on developing MTV Latin America's on-air and off-air image. Before joining MTV Latin America, Mr. Jofre was creative director at Ammirati Puris Lintas, Chile.
Copyright February 2001, Crain Communications Inc.