MTVi Group, an online music entertainment company, is launching a multimillion-dollar SonicNet.com ad campaign themed "Me music, it's mine." More than 30 pop, rock, soul, jazz and classical music artists sing the phrase in the campaign. Spots will run on cable's MTV and VH1, part of the MTV Networks' $100 million commitment to promote MTVi properties over the next five years. Dale Pon Advertising, New York, handles. Separately, MTVi named Elinor Hirschhorn senior VP-global business development and strategic partnerships, from senior VP-business development, MTV Networks, MTVi's parent company.
Copyright March 2000, Crain Communications Inc.