MTVi’s Sonicnet.com launches e-commerce effort

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Online music company MTVi rolled out the next phase of its e-commerce strategy with the launch of integrated CD sales on Sonicnet.com. Music can be purchased directly through Sonicnet.com while visitors read artist news, listen to radio.sonicnet or watch videos on MTV and VH1. Valley Media, a full-line distributor of music and video entertainment products, provides fulfillment of audio entertainment products to Sonicnet.com.

Copyright December 2000, Crain Communications Inc.

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