MULLEN WINS XM SATELLITE CREATIVE REVIEW
Carat Picks up Media Portion of $50 Million Account
TBWA WINS $160 MILLION NEXTEL ACCOUNT
Media Review Still Pending
Lost largest account
The move comes in the wake of Mullen's loss of its largest account, Nextel Communications. The layoffs cover all departments in Wenham but will not affect Mullen's office in Winston-Salem, N.C., which employs about 100 staff; or smaller operations in Detroit and Pittsburgh.
The layoffs may be concluded at the end of the week.
XM Satellite win
Though Mullen last week won the review for XM Satellite Radio Holdings, but the $50 million account did little to ameliorate the layoffs, the agency said.
The layoffs had been expected since Mullen lost the $160 million Nextel business this month. The account went into review in January. Mullen CEO Joe Grimaldi had said the telecom giant represented only 15% of agency revenues, though others familiar with Interpublic and the agency suggested that estimate was low.