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Mullen to handle Sol beer for Labatt USA

Published on .

Labatt USA selected Interpublic Group of Cos.' Mullen, Wenham, Mass., to handle its estimated $5 million Sol beer account in the U.S. without a review. Mullen will handle regional strategies, creative and promotions for the Mexican import. The incumbent was Kirshenbaum Bond & Partners, New York; Kirshenbaum and Sol parted ways on March 1, 2000. Sol received less than $500,000 in measured media the first nine months of last year, according to Competitive Media Reporting, but Labatt is said to be ramping up spending this year.

Copyright January 2001, Crain Communications Inc.

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