Wireless telecom company Nextel Communications, McLean, Va., consolidated its local and regional advertising assignments with its national agency, Mullen
, Wenham, Mass. The local and regional business had been handled by a variety of other agencies in the 12 markets Nextel serves. Nextel spent more than $12 million in advertising in the first eight months of this year, according to Competitive Media Reporting.
Copyright December 1997, Crain Communications Inc.