The MAB International officers are: chairman - David Levy, executive vice president of International Ad Sales at Turner Broadcasting Sales; vice chairman - Barry Frey, managing director of international sales and new business at USA Networks; treasurer - Michael Fox, director of worldwide advertising at ESPN; secretary - Nick Makris, programming manager at Bresnan Communications.
The U.S.-based Cable Advertising Bureau (CAB) set up MAB International, which is now a free standing trade association and is funded and staffed independently of CAB's domestic operations. Its main functions include working with multichannel advertisers and agencies to develop specific research guidelines and to help set standards for multichannel audience research. The association is setting up a Web site (www.mabinternational.com). The association is located at 830 Third Avenue, New York, NY 10022. Its fax number is 212.832.3268.
Copyright June 1997, Crain Communications Inc.