MULTICULTURAL: SPOTLIGHT: CAP'N CRUNCH: SCORING FOR THE CAP'N

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"Sabado Gigante," one of the highest-rated shows on Univision, offers a 30-second product integration spot that weaves a sponsor's product into the composition of the show. Quaker uses this opportunity to key into the Hispanic market for its for Cap'n Crunch line. Grupo Cuatro Publicidad, a division of
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