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MULTICULTURAL: SPOTLIGHT: NICORETTE: NICORETTE TO RESCUE

Published on .

SmithKline Beecham is running an anti-smoking campaign created specifically to target the Hispanic community. Ads for both Nicorette gum and Nicoderm CQ patch are from Jordan McGrath Case & Taylor's Hispanic marketing unit JMCT Publicidad, New York. The Nicorette spots broke on Hispanic cable,
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