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MULTICULTURAL: SPOTLIGHT: PEPSI-COLA: PRICE OF VICTORY?

Published on .

In this spot for Pepsi, two little league teams finish a hard-fought game on a hot and sunny day. The winners return to their dug-out and fling open the cooler. The exciting background music and triumphant cries grind to a halt when they see it is filled with Coke. "What is this? I thought we won?" cries one disappointed ballplayer. In the background, the losing team is triumphantly drinking Pepsi. Dieste & Partners, Dallas, handles Hispanic advertising for
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