Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

New multimedia tool for advertisers

Published on .

Push technology company PointCast and multimedia developer Macromedia today announce Flash, a Macromedia development tool that PointCast advertisers can use to incorporate visual effects into their PointCast commercials. With Flash, advertisers can take print ads, logos and other elements and convert them into interactive ads for the PointCast Network.

Copyright June 1997, Crain Communications Inc.

Most Popular
In this article: