Murdoch cross-promotes magazines, TV shows

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SYDNEY -- Murdoch Magazines' Family Circle monthly magazine this week launched an hour-long, five-day-a-week TV show on national Ten Network linked to the magazine. Mark Kelly, Murdoch's marketing director, says "there's a good chance" that all the publisher's magazines will eventually make good TV shows.

Murdoch Magazines, owned by Rupert Murdoch's nephew, Matt Handbury, has had major success with its Better Homes & Gardens weekly TV show. It is linked directly to the monthly magazine, whose circulation has jumped 100,000 to about 350,000 in three years. The TV show on Network Seven has a national viewing audience of more than two million.

FCTV, the Family Circle show, is broadcast live from new $5 million offices that house both Mr. Handbury's magazine stable and his TV production studio, linked by fiber optic cable to TV stations. Mr. Kelly claims the combined production will reach almost half of Australia's adult market.

Murdoch Magazines' plans for a Marie Claire International TV show, in cooperation with the magazine's publishers in some other countries, are well advanced, Mr. Kelly says. Also in the planning stage are TV shows for Men's Health and New Woman

Last month, in a cross-promotion deal, Rupert Murdoch's New Idea magazine put its name to a new weekly entertainment show on Ten, E! News, which is linked to the successful U.S. cable network E! Entertainment.

Copyright February 1998, Crain Communications Inc.

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