By no coincidence, Telstra is also a 50% joint partner with Murdoch's News Corporation in Foxtel, a national pay-TV cable network. The sponsorship involves naming rights for all Australian Super League matches, including the under-19 and under- 17 competitions. The matches will also be broadcast on the Seven Network, in which Murdoch has a 15% shareholding.
Super League is in direct competition with the long-established Australian Rugby League premiership which also starts March 1 and will be broadcast free-to-air by Kerry Packer's National Nine network. ARL is sponsored by Optus, Telstra's arch-rival telephony company.
Copyright February 1997, Crain Communications Inc.