Murdoch's Super League wins $12m telstra sponsorship

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SYDNEY --Rupert Murdoch's Super League football competition, designed for international pay-TV, which kicks off its initial competition on the night of March 1, has won a $12m sponsorship deal from Telstra, Australia's major telecommunications company.

By no coincidence, Telstra is also a 50% joint partner with Murdoch's News Corporation in Foxtel, a national pay-TV cable network. The sponsorship involves naming rights for all Australian Super League matches, including the under-19 and under- 17 competitions. The matches will also be broadcast on the Seven Network, in which Murdoch has a 15% shareholding.

Super League is in direct competition with the long-established Australian Rugby League premiership which also starts March 1 and will be broadcast free-to-air by Kerry Packer's National Nine network. ARL is sponsored by Optus, Telstra's arch-rival telephony company.

Copyright February 1997, Crain Communications Inc.

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