Major League Baseball said Greg Murphy resigned as president-chief operating officer of Major League Baseball Enterprises, the MLB's business unit. His duties will be taken by Paul Beeston, recently hired as MLB's president-chief operating officer. Mr. Murphy's departure has been widely rumored since Mr. Beeston was hired. Mr. Murphy was hired in spring 1996 from Kraft Foods, where he had been a top exec in the bakery division. The tenor of Mr. Murphy's tenure was set in late 1996, when owners rejected a proposed $450 million marketing alliance with Nike and Reebok International. Owners were critical of how Mr. Murphy had packaged the deal. Earlier this year, Mr. Murphy scored points by signing Pepsi-Cola Co. to a sponsorship pact, but he struggled all year in trying to get Visa USA to finalize a deal. Visa eventually passed on the property. Today, MLB announced MasterCard International has inked a multi-year sponsorship deal.
Copyright October 1997, Crain Communications Inc.