World Music Festival, Los Angeles, is booking sponsors for its first 6-hour event slated for June 22 at the Los Angeles Coliseum. Up to 24 musicians including Anita Baker, Kitaro and Kenny Loggins will perform free for more than 70,000 paid attendees to fund the conversion of decommissioned military bases into public educational and rehab facilities. Sponsorships include in-event presence and product promotion; costs range from $60,000 to $1 million. The Humanity Federation, Los Angeles, coordinates. Contact: (310) 788-0008.
=Schwinn Cycling & Fitness unveils a new sponsorship program in 1996 for its International Mountain Bike Racing Team, BMX Racing Team and Free Style Teams plus 20 fitness and cycling events taking place in major U.S. cities. Sponsorships include in-event, team and equipment presence, plus co-branding through 1,850 Schwinn dealers. Costs range from $25,000 for product sponsorship to $100,000 for co-title programs. Schwinn/EMG, Denver, coordinates. Contact: (303) 534-3136.
NPC National Bodybuilding Events wants to work with sponsors on various levels for three events in 1996 endorsed by the National Physique Committee of the USA. Product promotion and in-event presence are available on various levels ranging from $2,500 to $60,000 for events in June and October in Long Beach, Calif.; Orlando; and Dallas. Stonecutter Event Promotions, New York, coordinates. Contact: (212) 289-5033.
Navy Pier, Chicago, wants to anchor sponsors for events at its newly reopened 50-acre lakefront park attracting 3.5 million visitors annually. Sponsorship opportunities include customized in-event corporate presence for a wide range of entertainment, sports and participatory events at costs ranging from $25,000 to $275,000. Metropolitan Pier Expo Authority, Chicago, coordinates. Contact: (312) 595-5315.
Chinese New Year Spectacular, Pasadena, Calif., seeks to line up sponsors for its first annual art and cultural event slated for Feb. 15 to 18 in the Pasadena Civic Auditorium. Featuring Chinese acrobatic, dance and music performances plus cultural demonstrations, the event is expected to attract thousands. Event sponsorships include on-site marketing opportunities at costs ranging from $2,500 to $50,000. Shiji Corp., Rosemead, Calif., coordinates. Contact: (818) 288-4847.
National Alliance of Collegiate Summer Baseball is pitching sponsors for the 1996 season, incorporating 11 regional leagues across the U.S. representing a total of 2,000 players on 80 teams. Sponsorships are available at various levels at costs ranging from $25,000 to $125,000. Sports Franchises, Milford, Conn., coordinates. Contact: (203) 874-6620.M
Kate Fitzgerald coordinates Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.