Music site rolls out consumer ads

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EMusic.com, Redwood City, Calif., this week launches the first phase of its consumer campaign, with billboards; network and spot radio; and magazine ads. The campaign is themed ``EMusic: The way to download.'' TV and additional print are planned for fall. Scheyer, San Francisco, handles EMusic.com's $6 million to $10 million account.

Copyright July 1999, Crain Communications Inc.

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