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Today the California Milk Advisory Board trots online the milk mustache in a campaign aimed at preteen girls. Rockett Movado, a lead interactive character from girls site Purple Moon (www.purple-moon.com), and five of her online pals will sport the trademark mustache in screen savers and trading cards. Celebrities from the off-line milk campaign also will be included in this effort. Screen savers and trading cards will be distributed free at local events, and through the Purple Moon and Milk Mustache (www.whymilk.com) sites.
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