The agency's brief is to establish the Venturedome brand as the leading online equity community in the U.K. and Europe.
A U.K. print campaign breaks in May. One print execution set against a black backdrop features a sailing ship, entitled "your business,'' and a lighthouse which represents "venturedome.com.''
Venturedome's other services include: a daily independent news service focused on the venture capital market; a recruitment service; details of businesses for sale and information on industry events; and self-help guides on all aspects of private equity-backed deals.
Copyright May 2000, Crain Communications Inc.