MValue.com scores FreeLotto alliance

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MValue.com, a consumer information marketplace, agreed to partner with FreeLotto, a free online lottery site, in a promotion aimed at increasing membership traffic and retention to both companies' sites. The promotion, SweepSurf.com, offers players an online sweepstakes, including a chance to win $1 million, simply by increasing the amount of time they spend online.

Copyright August 2000, Crain Communications Inc.

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