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MyBasics names i33 interactive AOR

Published on .

MyBasics.com, an online health and beauty products shopping site, has chosen New York-based i33 as its interactive agency of record. i33 will provide MyBasics.com with new Web site development, creative design, media planning and buying, and return-on-investment tracking using its AdMaximize technology.

Copyright February 1999, Crain Communications Inc.

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