MyFamily.com goes live with online gift store

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MyFamily.com, a provider of free, private Web sites for families, unveiled its new MyFamily Gift Center, the first phase of a major e-commerce rollout for the company aimed at positioning it as an expert in the online gift-giving category. MyFamily.com offers postings of private wish lists among family members and provides personalized gift-giving recommendations. Generated from customer profiles, users will be reminded of gift-giving events and provided with ideas for gifts preferred by their loved ones.

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