Why not see who's advertising around the advertising coverage while you're at it?
MyPoints aims to be universal Web currency
Published on .
Paying consumers redeemable points to review Web sites or e-mail ads isn't a new idea. But paying users a universal rewards currency, which can be used to buy merchandise in major catalogs is--and it's also the business model behind MyPoints, a service going live this fall from MotivationNet, a startup from Schaumburg, Ill.
For more on this story, see the full article in INTERACTIVE.