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MyPoints.com breaks $2 million ad effort

Published on .

MyPoints.com, an Internet loyalty site, today broke an estimated $2 million newspaper campaign via agency USWeb/CKS, San Francisco, aimed at building brand awareness of the site. The campaign, running in The Wall Street Journal, San Francisco Chronicle and other major market daily newspapers, is themed "Find Out.''

Copyright November 1999, Crain Communications Inc.

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