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MyPoints.com buys offline loyalty company

Published on .

Online loyalty program operator MyPoints.com announced its acquisition of Alliance Development Group, a Boston-based company that manages loyalty programs for co-branded credit cards and supermarket retailers. The acquisition, valued at $16.2 million according to a U.S. Securities & Exchange Commission prospectus, is part of MyPoint's strategy to offer online and offline products and services for loyalty programs.

Copyright January 2000, Crain Communications Inc.

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