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MyPoints combines its loyalty programs

Published on .

MyPoints.com merged its MyPoints and BonusMail direct marketing programs. Under the new MyPoints program, advertisers can give consumers points for reading and responding to e-mail offers, a main feature of BonusMail.com. MyPoints.com touts 2 million members with 200 advertisers and partners.

Copyright April 1999, Crain Communications Inc.

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