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MyPoints.com launches new loyalty product

Published on .

MyPoints.com has begun marketing its online loyalty program technology to businesses interested in including online rewards programs on their sites but lacking the scale to create a private program. The product, Instant Loyalty, allows companies to offer an incentive and rewards program that allows site visitors to earn points and get rewards on the company site as well as throughout the MyPoints network. SkyDesk, MyFlowerShop.com and Games2Learn have already adopted the program.

Copyright March 2000, Crain Communications Inc.

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