MyPoints.com, a Net incentives marketer, today launches MyPoints Shopping, a network of more than 50 e-commerce sites. Participating sites can send e-mail and make Web offers to MyPoints' 3.5 million registered users. MyPoints members collect points that can be redeemed for travel, products and various services for reading and responding to e-mail, visiting Web sites and making purchases. Retailers joining the network include Cooking.com, Cyberian Outpost, Omaha Steaks and J.C. Penney Co.
Copyright October 1999, Crain Communications Inc.