mySimon closes financing; launches $4.5 mil campaign

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Comparison shopping site mySimon is launching a campaign June 10 created by Bigelow & Partners, San Francisco. The $4.5 million campaign includes radio, print and online ads. Radio is airing in New York, San Francisco and Los Angeles. Print ads are running in The Wall Street Journal, USA Today, Yahoo! Internet Life and other publications.

The e-commerce site also closed a $21 million round of financing. Investors include Brentwood Venture Capital, the Sprout Group and Marquette Venture Partners.

Copyright June 1999, Crain Communications Inc.

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