mySimon, an e-commerce site with comparison shopping services, has developed a program for retailers, called B.O.L.D. (Building OnLine Demand), to help increase retailers' sales on mySimon's search and results pages. The new program has already attracted such e-commerce sites as Buy.com, barnesandnoble.com, eBay, Egghead.com, BlueFly, Altrec.com and OnSale. mySimon searches more than 1,300 Web stores and auction and classified ad sites to compare products.
Copyright April 1999, Crain Communications Inc.