More mystifying monikers

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Juliet Capulet was right-what really is in a name? It seems even the truly odd ones can succeed as products. In the tech world, unusual and just plain weird names have appeared, disappeared and even thrived as well as in any industry. (Please don't get the tech reporters started on the ridiculous car names out there!) Still, in honor of Nintendo's "Wii" mania, we decided to dig up other naming oddities in the tech world.

"New Music Tuesday." The name for Apple's weekly e-mail isn't so odd, but the fact that it always arrives on Wednesday is. A pet peeve and odd misnomer, for sure, but we'd wager it hasn't dinged iTunes sales at all.

"Microsoft Windows Server Base Operating Systems Management Pack for Microsoft Operations Manager 2005." Do we have to explain the naming problem here?

Sony products: Wega, Vaio and Bravia. What do they all mean and what's with the capital letters? Who knows? What's the right way to pronounce them? Who knows? Does anyone care? Not according to sales figures. Bravia and Wega televisions are two of the best selling digital sets in the U.S. and the Vaio is a techie and critic favorite in computer notebooks.

IPod. Don't even bother defending it, it is a strange name. The "i" is Apple's brand portfolio prefix (some say for Internet, others say for "individual" and/or "independence") but "pod"? Before the music player, pods only spawned evil twins in sci-fi flicks.

Yahoo! It's not the name so much as that exclamation point popping up mid-sentence that drives us crazy. (This is the last time you'll see that punctuation for Yahoo in Ad Age. Our copy desk has banned it).

TiVo. Sure, you TiVo everything now, but remember your first reaction? It doesn't stand for anything, just a catchy play on the word TV. Still, way better than the original name for the company, TeleWorld. Can you imagine? "Did you teleworld 'Desperate Housewives' this week?"
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