Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

MyWay.com to develop incentives program using MyPoints.com

Published on .

CMGI-operated portal MyWay.com picked online incentives company MyPoints.com to develop a loyalty program for MyWay.com users. The MyWay Points by MyPoints program is available free at (www.myway.com). Visitors receive points by personalizing a MyWay.com site, by becoming a MyWay.com member, and by using other MyWay.com services, like posting pictures or engaging in online communities. Financial terms of the deal were undisclosed.

Copyright December 1999, Crain Communications Inc.

Most Popular
In this article: