CMGI-operated portal MyWay.com picked online incentives company MyPoints.com to develop a loyalty program for MyWay.com users. The MyWay Points by MyPoints program is available free at (www.myway.com). Visitors receive points by personalizing a MyWay.com site, by becoming a MyWay.com member, and by using other MyWay.com services, like posting pictures or engaging in online communities. Financial terms of the deal were undisclosed.
Copyright December 1999, Crain Communications Inc.