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MyWay.com to launch Calif. portal

Published on .

MyWay.com, a portal from Internet investor CMGI, will develop a regional portal for southern California using content from the Los Angeles Times site, as well as content from MyWay.com's partnerships with providers such as Barnes & Noble's barnesandnoble.com. Local merchants will be able to target area residents with interactive advertising and sponsorships on the portal, due to launch in February or March.

Copyright December 1999, Crain Communications Inc.

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