Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

MyWay names content partners

Published on .

MyWay Online, provider of personalized Web service, on Monday established content partnerships with MTV, USA Today, Lycos, the Weather Channel and Happy Puppy, among others. Through its MyWay Select program, online users can choose to have members' content delivered to their desktops. As part of the deal, participating content providers pay a fee to MyWay and receive a number of co-branding and advertising options.

Copyright February 1997, Crain Communications Inc.

Most Popular
In this article: