MyWay names content partners

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MyWay Online, provider of personalized Web service, on Monday established content partnerships with MTV, USA Today, Lycos, the Weather Channel and Happy Puppy, among others. Through its MyWay Select program, online users can choose to have members' content delivered to their desktops. As part of the deal, participating content providers pay a fee to MyWay and receive a number of co-branding and advertising options.

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