Advance Publications' New Jersey Online
service makes its debut Jan. 8. The free service, which has posted weather listings, run promotions with Parade Publications' React
and displayed other content throughout the fall, will feature MCI Communications Corp.
among its national advertisers at launch. Editorial addresses news, business, weather, sports, entertainment, shopping and style, education and faith. Ad rates are in development but will be based on traffic levels in different site areas as measured by Open Market's
Web Reporter software. In the site's weather area, for example, which serves an average of more than 20,000 page views per day, banners cost $9,500 per month.