N.Y. LIFE TAPS MAY & SPEH FOR DATABASE DUTIES BRIEFS FOR 8/10 D&D PAGE BY CAROL KROL

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New York Life Insurance Co. selected May & Speh, Downers Grove, Ill., to develop a direct marketing campaign database for its AARP Operations. The two-year agreement includes data integration, enhancement processing, data warehousing and decision support for New York Life's AARP customer relationship management process.

3Com Corp. enlisted Harte-Hanks Response Management, Austin, Texas, to provide a single-source approach for its pre-sales teleservices programs. Harte-Hanks will supply support in marketing and promotions, reseller and partner programs, outbound telemarketing, Web-based transaction processing, and fulfillment.

Madison Direct Marketing, Greenwich, Conn., entered a strategic relationship with Advo, Windsor, Conn. Madison, concentrating on multi-advertiser direct mail to specific life-stage and lifestyle consumer groups, will tap into the full services of Advo, a provider of targeted direct mail advertising.

International Launch Services, a joint venture owned by aerospace companies Lockheed Martin and Khrunichev Space Center, tapped Arnold Communications, Boston, as first dedicated agency of record for integrated brand marketing.

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