N.Y.'S HAMPEL AGENCY TO ACQUIRE MANDELBAUM: WEST COAST AD-SHOP LANDSCAPE LIABLE TO SEE MORE CHANGES IN '97

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Hampel/Stefanides, a small New York shop with a California client, will establish a West Coast presence with the acquisition of Mandelbaum Mooney Ashley, San Francisco.

Hampel/Stefanides, formerly Houston Effler Hampel Stefanides, handles the NEC computer system division of Packard Bell NEC, based in Mountain View, Calif. It also handles corporate advertising for NEC USA and is the agency for NEC Technologies, a $15 million computer peripherals account now in review.

HAMPEL/STEFANIDES CLIENTS

Other clients of the $75 million shop include Castro Motor Oil, BASF, Aer Lingus and the New York Restaurant Group.

Mandelbaum Mooney Chairman Ken Mandelbaum will leave the business to become a commercial director. He was the only founder remaining at the 9-year-old shop, which has 15 employees and billings in excess of $20 million.

Its main clients, Arrow Shirts and Gordon Biersch Brewing Co., will be folded into Hampel.

UNIONBAY FAME

Mr. Mandelbaum is known for a Unionbay spot in which a man jumped off a bridge and left only his jacket behind.

Hampel/Stefanides principals Larry Hampel and Dean Stefanides were creative directors on the infamous Volvo Cars of North America TV spot in which a reinforced car withstood being run over by a monster truck.

There are likely to be several changes in the West Coast advertising landscape this year.

Last week, Corte Madera, Calif.-based Foley & Magill, a Hal Riney & Partners breakaway shop, merged into Zuckerman Fernandes MacDaniels Sproul, founded by Riney veteran Ira Zuckerman and located in San Francisco.

Ketchum Advertising, San Francisco, fighting to retain its key Bank of America account, now in review, is expected to be rechristened TBWA Chiat/Day, San Francisco, or folded into the Venice, Calif., office of TBWA Chiat/Day or the San Francisco office of DDB Needham Worldwide. All are part of Omnicom Group.

ROGGE EFFLER DOWN TO 1?

In southern California, Los Angeles-based Rogge Effler & Partners, formerly Lord, Dentsu & Partners, is faced with the imminent loss of one of two of its remaining clients, the $20 million Countrywide Home Loan mortgage account, expected to move to Dailey & Associates, Los Angeles. Also, Foote, Cone & Belding is expected to reconfigure its Los Angeles area operation, currently consisting of offices in Los Angeles and Santa Ana.

Entertainment and media agency Jacobs & Gerber, Los Angeles, now Air Creative Group, is repositioning to attract clients from other industries.

M&C Saatchi, meanwhile, is expected to open an office in the Los Angeles area to service Packard Bell NEC's Packard Bell division.

Contributing: Brad Johnson, Pat Sloan, Mark Gleason.

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