NAA cites circulation progress

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Nineteen of the 30 largest daily newspapers in the U.S. posted circulation gains in new data released by Audit Bureau of Circulation for the six months ended Sept. 30, the Newspaper Association of America, Vienna, Va., said. NAA said a "slight downward trend" (-0.03% in the Sept. 30 period) in overall circulation continue, but cited strength at some of the nation's leading dailies as an "encouraging sign" that newspapers are addressing circulation issues. Among the large gainers in the period ended Sept. 30: Detroit Free Press, up 5.1%; Fort Worth Star-Telegram, up 3.5%; Los Angeles Times, up 2.1%; and The Sacramento Bee, up 1.7%. NAA said nearly two-thirds of dailies with circulation of more than 200,000 reported gains in the period; among smaller dailies, with circulations of less than 200,000, 43.2% reported circulation increases.

Copyright November 1997, Crain Communications Inc.

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