Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

NAA turns to Zyman

Published on .

The board of the Newspaper Association of America voted to hire former Coca-Cola Co. marketing chief Sergio Zyman to develop a branding and repositioning strategy for the industry. Mr. Zyman, now president of his own company, the Z Group, addressed attendees at the NAA's annual convention in San Diego this morning. He promised a national strategy that could be adapted to the local level. The board also voted to redirect money from the campaign created by Della Femina/Jeary & Partners, New York, to Mr. Zyman and other activities. The last flight of the Della Femina campaign starts next week.

Copyright April 1999, Crain Communications Inc.

Most Popular
In this article: