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Nabisco bows ads for new Air Crisps flavor

Published on .

Nabisco Foods breaks a new spot this week from J. Walter Thompson USA, Chicago, to hype a new flavor of Air Crisps, a sour cream and onion potato crisp. A promo, ``Get Air,'' also breaks in March tied to its ``official snack'' status for the NCAA Championships. A free-standing insert and local radio supports from the Promotion Network, Dallas.

Copyright March 1999, Crain Communications Inc.

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