Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Nabisco bows ads for new Air Crisps flavor

Published on .

Nabisco Foods breaks a new spot this week from J. Walter Thompson USA, Chicago, to hype a new flavor of Air Crisps, a sour cream and onion potato crisp. A promo, ``Get Air,'' also breaks in March tied to its ``official snack'' status for the NCAA Championships. A free-standing insert and local radio supports from the Promotion Network, Dallas.

Copyright March 1999, Crain Communications Inc.

Most Popular
In this article: