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Nabisco breaks new ads

Published on .

The first Nabisco Biscuit Co. work from J. Walter Thompson USA, Chicago, will be a campaign breaking Jan. 11 for Air Crisps. JWT won the business last year from McCann-Erickson World-wide, New York. Separately, East Hanover, N.J.-based Nabisco debuts a new spot next week for Oreo from Foote, Cone & Belding, New York, that features a hearing-impaired mother and son demonstrating the Oreo "twist and dunk."

Copyright January 1999, Crain Communications Inc.

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