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Nabisco makes a Healthy Choice

Published on .

ConAgra is expanding its $1.3 billion Healthy Choice brand once again, announcing it will partner with Nabisco to develop a line of cookies and snacks. Set for introduction next year, the Healthy Choice products will coexist with Nabisco's SnackWell's line, itself a behemoth brand with expected sales of $500 million this year. This is ConAgra's second major licensing deal for Healthy Choice; the Omaha-based marketer last year partnered with Kellogg Co. to create Healthy Choice cereals. Campbell Mithun Esty, Minneapolis, will handle Healthy Choice cookies.

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