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Nabisco nears decision on Poupon, A.1. review

Published on .

Nabisco could decide the week of the 8th who will replace Lowe & Partners/SMS, New York, as agency of record for Grey Poupon mustard and A.1. steak sauce. Nabisco heard presentations Sept. 4 from incumbents Foote, Cone & Belding and McCann-Erickson Worldwide, both New York. Lowe refused to participate in a review of the account, measured at $19 million in spending by Competitive Media Reporting, but which agency executives put at closer to $11 million.

Copyright September 1997, Crain Communications Inc.

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