Nabisco Foods picked Foote, Cone & Belding, New York, to handle its estimated $6 million to $8 million Grey Poupon account and McCann-Erickson Worldwide, New York, for its $10 million to $12 million A.1. steak sauce business. Lowe
& Partners/SMS, New York, resigned both brands in June after Nabisco asked for new creative ideas for Grey Poupon from both McCann and FCB. McCann's pitch for Grey Poupon did not include a Rolls' Royce, the ad symbol introduced by Lowe that's been in the campaign for at least 10 years.
Copyright September 1997, Crain Communications Inc.